AnimalHavenKC.org
The Story. Animal Haven was frustrated with a website that was confusing to navigate, difficult to maintain and not focused on their primary mission: adoptions. After talking with the leadership and staff and learning about their vision for the organization and the website, I delivered a colorful, easy to use website that focuses on their audience and their mission.
The Services. Website architecture, Website design, CMS + Blog, SEO
The Solutions
The homepage was revamped to prominently feature adoptions; photos of their featured pets are immediately visible, and visitors can view all of Animal Haven’s adoptable pets without leaving the site.
Thanks to the new content management system, they can easily manage the site and incorporate content from tools they were already using, like Google Calendar for event listings and Google checkout for donations. Last but not least, I added a blog to help them share their success stories, shelter news, event information and more.
The Results
Since launching the site, overall visits have increased 70%. Pageviews have increased 173%. The bounce rate has dropped over 72% — from 66% to 18%, the average time spent on the site has increased 69%, and blog subscribers continue to grow.
